Screen Icons: Samsung’s Continued Innovation in Home Entertainment and Display Technology
For the past 15 years, Samsung has been the top seller in the TV market, continually revolutionizing screen technology to maintain its leading position.
The Evolution of TV technology
Traditionally, televisions were simple devices, but the landscape has drastically changed with the advent of streaming services and smart technologies. Today, TVs integrate into connected home entertainment systems, offering control over other Appliances and devices.
Consumer preferences are shifting towards larger screens, with the sales of 85-inch screens showing a remarkable surge of almost 1,000% since 2019. Nearly half of new TV buyers opt for larger screens, emphasizing the increasing demand for big-screen experiences.
Samsung’s Contribution to Display Technology
As a pioneer in the industry, Samsung continues to introduce advanced screen options, including larger sizes, while maintaining a commitment to user-focused designs, sustainability, and Energy efficiency.
The MICRO LED display is a standout innovation, offering striking color vibrancy and brightness through self-emissive LEDs, resulting in jaw-dropping contrast and a near bezel-less screen. This technology is set to redefine premium at-Home experiences worldwide.
Neo QLED and The Terrace
Samsung’s Neo QLED TVs, available in 4K and 8K resolutions up to 85 inches, showcase the brand’s advanced technology. The latest outdoor TV, The Terrace Full Sun, stretches to 85 inches, offering Home-theater picture quality optimized for outdoor settings.
Moreover, with streaming services releasing cinema-quality content, Samsung’s 98-inch Neo QLED 8K model, powered by an AI-based Neural Quantum Processor, offers enhanced viewing experiences, with a broader spectrum of colors and intense contrast.
Smart and Sustainable Solutions
Besides industry-leading features, Samsung is driving Energy efficiency and sustainability. The company’s environmental strategy aims for carbon neutrality by 2050, investing in innovative technologies to reduce carbon emissions, along with a significant increase in renewable plastics usage.
Furthermore, Samsung has developed the SolarCell Remote, which can recharge using both outdoor and indoor light, eliminating the need for traditional batteries, contributing to a greener Environment.
Integrated Home Ecosystem and Energy Efficiency
Samsung’s fully integrated home ecosystem, SmartThings, leverages Artificial Intelligence to improve energy efficiency across connected devices, including TVs. Built-in processors and sensors analyze viewing environments and adjust settings to reduce energy consumption.
industry Leadership
Samsung’s commitment to pioneering technology has garnered immense trust and loyalty from consumers. Omdia confirms Samsung as the global No.1 TV brand for 17 years, a testament to the brand’s enduring market Leadership.
Cheolgi Kim, executive vice president of Visual Display Business at Samsung Electronics, pledges to continue creating premium device experiences that transcend picture quality, cementing Samsung’s industry leadership.
Source: robbreport
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