Motivation behind energy-efficient upgrades differs by location

Motivation behind energy-efficient upgrades differs by location

technology By Dec 29, 2023 No Comments

Motivation Behind Energy-Efficient Upgrades Differs by Location

As Energy costs rise and concerns about climate change grow, the need to increase Energy efficiency in homes has become more pressing. With several billion dollars available from the Inflation Reduction Act for upgrades to increase Energy efficiency of the home, now is the time for consumers to take advantage of federal government subsidies that will help lower their Energy costs and carbon footprint while increasing comfort in their homes.

Motivators for Energy-Efficient Upgrades

According to a national survey conducted by researchers at Pacific Northwest National Laboratory (PNNL), there are several motivators that drive people’s decisions to make Energy-efficient upgrades in their homes. These motivators include personal health, environmental impact, aesthetics, and cost.

Regional Differences in Motivation

The study conducted by PNNL found that motivators for Energy-efficient upgrades differ widely across the United States. Motivations such as personal health, environmental impact, aesthetics, and cost vary by region, influencing the decisions of homeowners and renters.

Key Findings and Recommendations

The study revealed that upfront cost is the largest barrier for people wanting to make Energy-efficient upgrades, especially for renters who rely on building owners for decisions about renovations. Additionally, most people upgrade their homes to improve comfort and safety, reduce Energy bills, and maintenance costs. Understanding these motivations is essential for policymakers and organizations running Energy rebate programs to effectively reach and assist those interested in making Energy-efficient upgrades.

Regional Motivators

In the Western United States, motivators for Energy-efficient upgrades are driven by personal and environmental health concerns. As hotter summers become more prevalent in the West due to climate change, more people are installing air conditioners for personal comfort and safety. In the Midwest, homeowners and renters are motivated by cost-saving measures and personal safety within the home. Meanwhile, in the Southeast, homeowners place value on the curb appeal and interior aesthetics of their homes.

Reaching Consumers

Understanding these regional differences in motivators can help policymakers and organizations tailor their approaches to encourage Energy-efficient upgrades. For example, providing information about the carbon emissions associated with cooling options would be beneficial for consumers in the West. In the Midwest, educating consumers about how Energy-efficient technology or renovations could make a home more resilient to bad weather or power outages can be effective.

Trusted Sources of Information

The survey also revealed that trusted sources of information vary by region. In the Midwest and Central Southwest, people tend to place more value on their social networks, while those in the Northeast place more trust in contractors. Across the board, respondents noted that they turn to big box stores for information about Energy-efficient upgrades. This finding presents an opportunity for groups encouraging Energy-efficient technology to focus on reaching customers through their trusted sources of information, such as partnering with national home improvement retailers or contractors.

Future Considerations

Looking at regional motivators was just the first step in the work. The next step for the research team will involve delving into socioeconomic factors that may hinder the adoption of Energy-efficient technology. By understanding these factors, policymakers can tailor their approaches to encourage technology uptake and not miss opportunities.


Understanding the motivations behind Energy-efficient upgrades is crucial for decision-makers in promoting the adoption of Energy-efficient technology. By recognizing the regional differences in motivators, policies and programs can be tailored to reach and assist consumers effectively. With financial assistance available, now is the time for consumers to take advantage of federal government subsidies and embark on Energy-efficient upgrades that benefit their homes, the environment, and their finances.

Source: phys

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